Internet Marketing Strategies

Thursday, December 28, 2006

10 Hypnotic-Like Sentences That Sell Like Crazy

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

Tuesday, December 26, 2006

Use Online Diaries Instead Of Testimonials

Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.

Your customers could write diary entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them e-mail you the diary entries for you to publish.

You can make the online diary extra persuasive byalso including customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters, etc.

An online diary would likely outsell the common testimonial because it's updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it's legitimacy.

Saturday, December 23, 2006

10 Tips For Running A Profitable Web Site

1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.

2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.

3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.

5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.

6. Make sure a least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility.

7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc.

8. Publish a FAQs for your business, product and bweb site. They could have questions about multiple parts of your business.

9. Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave.

10. Organize you web site in logical and profitable sequence. You don't want to give a freebie before thelearn about the product(s) you're selling.

Sunday, December 17, 2006

10 Killer Ways To Make Your Ad Sell

1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.

2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you're an expert.

3. Reveal how excited you are about the product. You could use words or a picture of yourself looking very excited.

4. Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position.

5. Challenge your readers at the end of your ad. Make a bet with them; if your product doesn't solve their problem, offer them a free product in return.

6. Get your audience involved in your ad by asking them questions. They'll automatically want to answer the questions in their mind.

7. Introduce yourself in your ad copy. Haven't you ever read an ad copy and wondered half way through it who is selling the product? It's a big turn off.

8. Start your ad with a story. It draws people right into your ad and they forget they're being sold to. You could start with "Once upon a time..."

9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading.

10. Make your target audience's experience reading your ad positive. You could educate them or tell ajoke to make them laugh.

Saturday, December 16, 2006

10 Reasons Why People Won't Buy A Second Product From You

1. You didn't follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.

2. You didn't ship the product in the about of time you stated. If they needed it in a hurry and you didn't provide, they won't rely on you again.

3. Your product didn't do as promised. If your product didn't accomplish their desired goal they're not going to think your second product will either.

4. Your customer couldn't get a hold of you in time when they had a "after question" sale. You could have added extra lines of communication.

5. Your customer doesn't want to revisit your web site because it didn't offer much. You could have offered more original content or freebies.

6. Your competition is offering free shipping with their product. You should have been more aware of how they are targeting your customers.

7. Your customer forgot your web site address. You should have given your customers your web
site information in your product package.

8. Your customer service couldn't solve a problem they had with your product. Your customer service should be trained to handle most problems.

9. You didn't up-sell when they were already in the buying mood. You can always try to sell your other product when they're ready to buy your first one.

10. Your competition offers a stronger money back guarantee. You must always be thinking of better ways to remove the risk from your customers.

Friday, December 15, 2006

10 Ways To Gain Your Prospects Attention Using Your Picture Alone

1. Use a uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a mohawk or huge fuzzy hair.

2. Color your hair a bright color. You could color it pink, blue, purple, green, etc. You could even make it match your web site's colors.

3. Draw a lines on your picture. You could draw a black eye or mustache on it before you scan and upload it to your web site.

4. Put on silly glasses. You could put on spring like glasses, oversized colorful glasses, spinning glasses, or even 3D glasses.

5. Wear uncommon clothes. You could wear a super bright suit, a costume outfit, a weird tie or a bathing suit.

6. Make a weird facial expression. You could stick your tongue out, push your face together, make your eyes big, look like you're angry, etc.

7. Wear an unrelated hat. You could wear a cowboy hat, a bowl on your head, straw hat, a sports helmet, a rain hat, etc.

8. Paint your face. You could paint your own ideal character or paint a typical character like a clown, animal, plant, etc.

9. Wear a mask. You could buy one or make one out of a paper bag. Just cut the nose, mouth and eyes out. You could also add other facial features.

10. Use an uncommon background. You could use an outside background, a funny wallpaper, a prop to look like you have a cartoon body, etc.

Thursday, December 14, 2006

10 Important Things To Tell Your Prospects

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you've been in business for va longer period of time. People think if you've been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you
target the senses you're triggering human appeal.

6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live.

7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.

8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.

9. Tell your prospects that your product has bettersafety features. People want to feel safe when they use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back-up any claims you make about your product.

Wednesday, December 13, 2006

10 Ways To Profit In An Uncertain Economy

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

Tuesday, December 12, 2006

10 Ways To Generate Highly Read Articles Ideas

1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.

2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics.

3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about.

4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.

5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles.

6. Check online bookstore's best sellers list. They're very good resources for finding winning topics and ideas to write about.

7. Use the time of year to come up with good topics. You could relate your content to the holiday, season, things that happen years ago during that time, etc.

8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.

9. Relate your article to a current fad that's going on in your specific industry. The topic is usually interesting to your target audience.

10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.

Monday, December 11, 2006

10 Uncommon And Unusual Free Product Bonuses

1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc.

2. eBook Of Reviews - Publish an ebook of stuff that's related to your target audience that you could review like products, web sites, movies, etc.

3. Round Table Chat - You could schedule a group chat of people your customers would want to meet and talk to on the internet.

4. Intelligence E-mail Alerts - Allow your customers to sign up to an e-mail alert list. You can alert them when you find out news that could affect their life.

5. Statistics eReport - You could compile a report of different statistics that's related to their purchase. It could be surveys, tests, special studies, etc.

6. Personal Notes eFile - Collect notes that you've taken about your industry and compile them into a downloadable file.

7. Profile eBook - Publish a profile ebook or report of people your target audience are interested in. You can list their birthdays, interests, age, hobbies, etc.

8. E-mail Lessons - Teach a class via e-mail about a subject your customers want to learn. E-mail them study materials, worksheets, assignments, etc.

9. Sample Of Another Product - Give customers a free sample of another product as a bonus. It could be a basic version, excerpt, limited service, etc.

10. To Do List Or Instructions - Publish a list of instructions or things to do in order to accomplish a goal your customers would want to complete.

Sunday, December 10, 2006

10 Ways To Sel Your Ad Space Like Crazy

1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.

2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc.

3. Sell advertising space between your content. You just break an article in half and insert the banner orclassified ad between it.

4. Write content that's tailor made to mention and relate to the product your customers are advertising. This is more work but, you'll sell a lot of ads.

5. Tell your customers when they buy an ad you'll also add it to your free ebook and message board for free.

6. Offer to endorse the product your customers are advertising before or after their ad. In all honesty, you would have try out the product first.

7. Write a review for your customer's product to place under their ad. This is similar to a testimonial or endorsement but more in-depth.

8. Offer a buy 2 ads and get 1 free deal. With the slow economy and advertising sales, most businesses care bound to be looking for a good ad deal.

9. Give your customers a ton of free bonuses when they buy ad space. It can be submission software, an ebook full of advertising or copywriting tips, etc.

10. Guarantee your customer's advertising results. If they don't like the traffic they receive, give thema refund or another ad for free.

Saturday, December 09, 2006

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?

A joint venture is an agreement in which two or more businesses work on a project for a set period of time.

Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The Benefits Of Joint Venture Marketing

1. You can build long lasting business relationships.

2. You can increase your credibility by teaming up with other reputable, branded businesses.
3. You can get free products and services.

4. You can construct most joint venture deals with little or no money.

5. You can gain new leads and customers.

6. You can get discounts on products and services.

7. You can save money on business operating costs.

8. You can beat your competition.

9. You can gain referrals from other businesses.

10. You can solve your business problems.

11. You can save valuable time.

12. You can get free and low cost advertising.

13. You can offer your customers new products and services.

14. You can survive a depression, recession or a slow economy.

15. You can save money by sharing advertising and marketing costs.

16. You can target other potential markets.

17. You can expand and grow your business quickly.

18. You can gain valuable information or skills.

19. You can increase and protect your cash flow.

20. You can find new profit outlets.

21. You can become rich and wealthy.

22. You can start almost any business at little or no costs.

23. You can get rid of your extra inventory.

24. You can reduce and eliminate your debts and avoid bankruptcy.

25. You can afford to sell your products at a lower price.

26. You can increase your opt in or ezine subscribers for free.

27. You can get your web hosting and design for free.

28. You can save money outsourcing your workload for free.

29. You can find hidden income streams.

30. You can exchange useless products for profitable ones.

31. You can create new business funding and credit lines.

32. You can reduce your taxes.

33. You can find and create new distribution channels for your products.

34. You can give your employees more raises, bonuses and benefits.

35. You can even trade non business stuff to improve your personal life.

36. You can increase your sales and profits.

37. You can send your ad to huge, targeted email lists at no cost.

38. You can eliminate employee hiring costs creating barter outsourcing deals.

39. You can build your customer or opt-in list for free.

40. You can build profitable alliances with other businesses.

41. You can learn insider information from other experts at no cost.

42. You can test your product for free.

43. You can out-sell other affiliates much easier.

44. You can increase the number of affiliates that sign up to your reseller program.

45. You can offer more bonus products and incentives to buy.

46. You can get highly credible endorsements and testimonials from other experts.

47. You can quickly increase your ezine subscribers.

48. You can offer your products at lower prices than your competition.

49. You can easily find new up sell and backend products to sell.

50. You can create products faster and with less effort.

These are only some of the benefits. They're endless!